How to Build a Megaphone for Change

How to Build a Megaphone for Change

How to Build a Megaphone for Change Hire a Guide! To impact real change in a community, you need lots of people on board. You can’t do it alone. You need an active and engaged mass of supporters ready to jump in and help the cause. As I’ve become more involved in the...
4 Reasons You Need to Hire a Copywriter

4 Reasons You Need to Hire a Copywriter

4 Reasons You Need to Hire a Copywriter Hire a Guide! We see this scenario a lot. A small business owner comes to us wanting a new website. They say, “We will provide all the content, we just need you to make it pretty.” When you don’t hire a copywriter and...
5 Things Law Firm Websites Get WRONG

5 Things Law Firm Websites Get WRONG

5 Things Law Firm Websites Get WRONG Hire a Guide! Lawyers are notorious for having terrible marketing strategies. Personally, I think it’s why so many law firms spend exorbitant amounts of money annually on marketing. According to this article: Some personal injury...
Do You Know What Your Customer Really Wants?

Do You Know What Your Customer Really Wants?

Do You Know What Your Customer Really Wants? Hire a Guide! Do you remember that scene from Wayne’s World where Wayne (Mike Myers) is bracing himself over top of Cassandra (Tia Carrere) in bed and he’s switching which eye he’s looking at her with while saying, “Camera...
Why Your Website Needs a Process Plan

Why Your Website Needs a Process Plan

Why Your Website Needs a Process Plan Hire a Guide! “No one trusts a guide without a plan.” J.J. Peterson – StoryBrand Imagine you’re on a fishing tour of Lake Superior. You’ve chartered a boat out of Grand Marais, Minnesota and you’re excited to take on...