4 Reasons You Need to Hire a Copywriter

4 Reasons You Need to Hire a Copywriter

4 Reasons You Need to Hire a Copywriter Hire a Guide! We see this scenario a lot. A small business owner comes to us wanting a new website. They say, “We will provide all the content, we just need you to make it pretty.” When you don’t hire a copywriter and...
The Perfect One-Liner or Elevator Pitch

The Perfect One-Liner or Elevator Pitch

The Perfect One-Liner or Elevator Pitch Hire a Guide! Why is it important to have a strong one-liner or elevator pitch? Imagine This: You’re at your child’s soccer game on a brisk fall Saturday morning. While the kids are playing, you are chatting up other parents on...
How to Become Known to Your Customers

How to Become Known to Your Customers

How to Become Known to Your Customers Hire a Guide! Every small business struggles at some point to figure out how to become known to their customers. So, let me reassure you — you are not the only one. Often, we look at major brands absolutely killing it on TV,...
Do You Know What Your Customer Really Wants?

Do You Know What Your Customer Really Wants?

Do You Know What Your Customer Really Wants? Hire a Guide! Do you remember that scene from Wayne’s World where Wayne (Mike Myers) is bracing himself over top of Cassandra (Tia Carrere) in bed and he’s switching which eye he’s looking at her with while saying, “Camera...