Certified Storybrand Guide
Leverage the StoryBrand Framework to Grow Your Business
Why is your marketing not bringing in more leads?
The StoryBrand Framework helps you clarify your message
The StoryBrand 7-Part Marketing Framework helps you clarify your message so your customers respond. Here’s how it works.
Elements of Storytelling
A Paradigm Shift
Most marketing would position you as the hero of the story. SB7 makes your client the hero and you as their guide leading them to success.
Simplify Your Message
What is the StoryBrand 7-Part Framework?
StoryBrand is a messaging framework created by New York Times Best-Selling author, Donald Miller. It uses 7 elements of storytelling to help you invite your customer into a story that ends in their own success. Here are the seven parts of the framework.
Every story starts with a character who wants something. What does your customer or client want as it relates to your business?
The problem is what is preventing your customer or client from getting what they want. SB7 breaks this up into 3 types of problem:
The thing that is getting in the way
How it makes your customer feel
Why it’s just plain wrong your customer can’t get what they want
You are the guide in your customer’s story. They are the hero. What makes you a good guide to your customer is a combination of Empathy and Authority.
You feel the pain your customer is experiencing
You have the experience and expertise to guide them out of the pain to something better.
Nobody trusts a guide without a plan. There are two types of plans in the StoryBrand Framework.
What steps does your customer need to take to find success with you?
This is basically your promise to your customers for how you will work with them.
People will go where you tell them to go. What ONE THING does your customer need to do to hire you? This is essentially the “Buy Now” button on your site. Some other examples might be
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If there are no consequences for not doing business with you, there is no reason to do business with you. What pain are you helping your customers and clients avoid?
Bonus: Character Transformation
This is the overall story arch you are telling. This looks at how your customer identifies before doing business with you versus how they identify after doing business with you.
I’m Joe. I’ll be your Guide!
In 2019, I became got my StoryBrand certification because I wanted to help businesses just like yours create websites and marketing that actually make you money.
Since then, I have worked with dozens of businesses, nonprofits, and churches to help them create effective websites and profitable marketing campaigns.
I would love to do the same for you.
Joe’s StoryBrand Certified Guide Profile
in the Marketing Made Simple Guide Directory
What is a StoryBrand Guide?
Write Sales Emails
Write Nurture Emails
Write Video Scripts
Social Media Strategy
Put the StoryBrand Framework to work for your business
Here’s how we do it:
1. Schedule a Call
Schedule a time to talk with Joe. He’ll listen to your needs and help craft a plan of action.
2. Execute SB7
Joe will put StoryBrand to work in your marketing to grow your business.
3. Be the Guide
When your message is clear and your marketing strategy is strong, you become a guide to your clients.
Want to learn StoryBrand directly from Donald Miller and the StoryBrand Team?
Spend two days in Nashville (live-streaming during COVID) learning the StoryBrand framework from Donald Miller and the StoryBrand team. Get live coaching from StoryBrand guides as you craft your BrandScript together.
Become the business leader you’ve always known you could be! BMSU offers courses on marketing, messaging, leadership, mission statements, negotiation, and much more to give you the skills you need to succeed.
*Note: I will receive a small commission from StoryBrand when you book using these links at no extra cost to you.
Frequently Asked Questions
How do I hire a StoryBrand Guide?
Schedule a call with Joe to find out more about how he can help you clarify your message and grow your business. If Joe isn’t the right fit, he can connect you with a Guide that meets your needs.
Does StoryBrand work for marketing agencies?
Will StoryBrand work for my business?
Yes. StoryBrand is documented to work with just about every type of business or organization you can imagine. If you use words to sell things, raise money, make a difference, or anything else, StoryBrand can help you do it better.
How do I sign up for the StoryBrand Marketing Workshop?
The StoryBrand workshop will be a game-changer for your organization. Click here to register for the next live or live stream session.
How do I become a StoryBrand Guide?
Guide training happens frequently throughout the year. If you are interested in becoming a StoryBrand Guide and want to know more, schedule a call with Joe. He’s happy to give you the behind-the-scenes story and connect you with the right person at StoryBrand HQ to get the process started.