StoryBrand for Lawyers

We help your law firm stand out in a saturated market

Find the right words and land the right clients

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Legal marketing is one of the most saturated and expensive markets to be in.

Other lawyers are spending more on marketing than most can imagine. So how do you stand out and get your share of the good cases in your area?

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Find the right words

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Attract the right clients

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Grow your law firm

We help you stand out so your firm grows

Most lawyers follow the same messaging strategy. Look tough. Talk about all your accolades. Brag about your financial returns. You know the drill. We use StoryBrand for lawyers to help you stand out.

Here’s how we do it.

Reposition as The Guide

Every other law firm is playing the hero to the clients, but your clients are already the hero in their own story. We reposition you as the guide in their story.


Speak Their Language

Instead of talking about all your accolades, we help you talk about what your clients care most about; themselves and their problems.

Streamline Your Presence

While other lawyers are paying millions of dollars on marketing every year, we help you make the most of the budget you have by streamlining your online presence.

Let’s Get to Work!

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1. Schedule a Call

Pick a date and time for a 30-minute introductory call by phone or Zoom so we can learn about your goals.

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2. Select a Plan

Choose a plan that fits best with your goals and your budget to set your firm up for success for years to come.

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3. Grow Your Firm

With the right message and the right clients, your law firm will grow, opening you up to new possibilities.

I’m Joe. I’ll Be Your Guide.

It can feel overwhelming as a solo attorney or small law firm to break into the high dollar world of legal marketing. You see other lawyers on billboards, TV commercials, even on the cart at the grocery store.

So, how do you make your mark without breaking the bank? 

I use StoryBrand for lawyers to help you leverage the power of storytelling so the words you use in all of your marketing messages invite your clients into a story that moves them to action.

When you invite your client into a story, you’re not just saying, “Look at me! I’m tough and will fight for you.” like every other law firm in town. You’re saying, “I understand what you’re going through and how hard it is. I can help you get through this. Follow me.”

When your message invites your clients into a story, you don’t have to spend millions on marketing to get their attention. You can scale back your marketing budget to tools that bring in direct leads instead of having to buy high-dollar TV ads and billboards all over town. 

I grew up in a family of attorneys in Indianapolis, Indiana. I worked at the family law firm as a personal injury investigator and legal assistant for a few years. I understand law firms and I know how to reposition them to better connect with potential clients.

Schedule a call today and let’s get your law firm on the road to reaching the clients that will help you grow and thrive.

Invest in getting your marketing right

Messaging Guide

Spend a half-day with us developing a clear message to be the foundation of your marketing. You'll receive...


Your Message Outline


Sales Letter



Cost: $1500


In addition to your messaging guide, we set you up with clear copy for your foundational marketing pieces.


Messaging Guide


Homepage Wireframe


Lead-Generating PDF

Cost: $5000


With your foundational marketing pieces in place, flesh out your website and create an email nurture series.




3 Internal Web Pages


Copy for 5 Emails

Cost: $10,000

Website Creation

Implement your new marketing message into a website that is designed to display your message in a way that gets results.


Up to 10 pages (not including copy)

Cost: $3,500

$100/page over 10
Hosting and maintenance packages available

What our clients are saying

“Before working with Joe, our website was a maze of information with no clear direction for customers to take action. We were frustrated with the lack of quality leads our site was generating and needed someone to guide us to a clear and actionable message. Since launching our new website, we have been inundated with requests for new business.

Nick Lorenca

Fintech Executive Search Consultants

“If you want to develop a crisp, powerful brand message, call Joe. He brings a strong skill set and maturity to his use of StoryBranding. As our marketing guide, he helped us focus clearly on our clients, our message, and our call to action. On top of that, he worked with us to fully redesign our website: we are delighted.”

Jerry Toomer

The Catalyst Effect

“Joe takes the time to make sure every detail is perfect. He listens to what you want, answers all your questions, and covers items you didn’t even think of. I truly appreciate the work he has done. My logo design is fantastic and my website is beautiful.”

Reashea Read

Shea’s Diamonds & Personal Jeweler